Sandler Training CEO Dave Mattson shares one of his top tips for sales leaders

Dave Mattson believes that role-playing is one of the most important things that you could do as a sales leader.

Roleplay creates muscle memory.

Human psychology says that when under pressure people revert back to what they are accustomed to doing. So you need to help them create a new reality.

People remember 20% of what you say, 30% of what they see but 90% of what they say and do!

Watch the short video attached below as Dave talks through the steps to role-playing that will make it productive for you and your team.


Would your reps benefit from being Sandler Certified?

 Dublin | December 4-5th 2017

Do you run a team of inside sales reps who are delivering inconsistently, no putting enough new prospects into their pipeline, taking too long to close business, using discounts to get deals over the line and ultimately missing targets? 

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