Dave Mattson believes that role-playing is one of the most important things that you could do as a sales leader.
Roleplay creates muscle memory.
Human psychology says that when under pressure people revert back to what they are accustomed to doing. So you need to help them create a new reality.
People remember 20% of what you say, 30% of what they see but 90% of what they say and do!
Watch the short video attached below as Dave talks through the steps to role-playing that will make it productive for you and your team.